Product Line

Architecture Grounded Product Line approach

Why companies fail to efficiently develop a product line AND WHY THEY CONSEQUENTLY DO NOT MEET THEIR BUSINESS OBJECTIVES?

Many firms implement product-line/platform approach seeking to deliver variety while pursuing ambitious business objectives:

  • Cost Savings: reduced development costs, economies of scale, reduced inventory, …
  • Revenue Benefits: quicker time-to-market, enter niche markets, …
  • Risk benefits: lower technology risks, higher quality…

But developing a product line is not a piece of cake and can lead to:

  • Costly generation of new variants or releases: complex, non-modular, non-scalable platform
  • Poor industrial performance: high costs & PPM, long lead-time and ramp-up
  • Diversity explosion: over-customization, component proliferation
  • Project-by-project local optimization: lack of global market & product strategy
  • No corporate commitment: ExCo, sales, programs, … do not adhere to product line /platform strategy

Despite the undisputed and significant benefits of a product line approach, companies fail to efficiently develop it if they do not have a structured & company-wide approach

How an Architecture grounded Product Line approach brings sustainable value AND HOW IT ENSURES THE COMPANY TO ACHIEVE ITS BUSINESS GOALS BY A STRUCTURED APPROACH?
Architecture grounded Product Line approach helps drastically:
Reduce recurrent and non recurrent costs
  • development cost (-60% in software industry)
  • customization engineering cost (-50% in aeronautic industry)
  • inventory cost (10 M€/year in IT server industry)
Reduce time to market
  • variant generation time from 200 days to 4 days in defense industry
  • Time-to-Market (-50% in elevator industry)
  • Order-to-Product time (-75% in IT server industry)
Reduce diversity
  • up to -83% component variability reduction in IT server industry
  • software module reuse (from ~7% (before) to 90% (after) in software industry)
Our integrated approach relies on 3 complementary axis to deliver the full value of a product line / modular platform approach
Why companies fail to efficiently develop a product line AND WHY THEY CONSEQUENTLY DO NOT MEET THEIR BUSINESS OBJECTIVES?

Many firms implement product-line/platform approach seeking to deliver variety while pursuing ambitious business objectives:

  • Cost Savings: reduced development costs, economies of scale, reduced inventory, …
  • Revenue Benefits: quicker time-to-market, enter niche markets, …
  • Risk benefits: lower technology risks, higher quality…

But developing a product line is not a piece of cake and can lead to:

  • Costly generation of new variants or releases: complex, non-modular, non-scalable platform
  • Poor industrial performance: high costs & PPM, long lead-time and ramp-up
  • Diversity explosion: over-customization, component proliferation
  • Project-by-project local optimization: lack of global market & product strategy
  • No corporate commitment: ExCo, sales, programs, … do not adhere to product line /platform strategy

Despite the undisputed and significant benefits of a product line approach, companies fail to efficiently develop it if they do not have a structured & company-wide approach

How an Architecture grounded Product Line approach brings sustainable value AND HOW IT ENSURES THE COMPANY TO ACHIEVE ITS BUSINESS GOALS BY A STRUCTURED APPROACH?
Architecture grounded Product Line approach helps drastically:
Reduce recurrent and non recurrent costs
  • development cost (-60% in software industry)
  • customization engineering cost (-50% in aeronautic industry)
  • inventory cost (10 M€/year in IT server industry)
Reduce time to market
  • variant generation time from 200 days to 4 days in defense industry
  • Time-to-Market (-50% in elevator industry)
  • Order-to-Product time (-75% in IT server industry)
Reduce diversity
  • up to -83% component variability reduction in IT server industry
  • software module reuse (from ~7% (before) to 90% (after) in software industry)
Our integrated approach relies on 3 complementary axis to deliver the full value of a product line / modular platform approach
Customer satisfaction

Score basé sur questionnaire de satisfaction – mars 2020.


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