How to identify new feasible ideas that allow a aerospace company to remain competitive, even to become one step ahead, in a call for proposal?
Here are the 3 main phases that we followed:
Define product structure and axis of performances to identify areas of lack of performance to structure workshop.
Coach core team for workshop animation and workshop members’ initial briefing & co-animate workshop to ensure collaborative intelligence approach to operate workshop and leverage added value of results.
Define development plan to macroscopically investigate ideated solutions and confirm their potential.
A collaborative & creative team mindset to ideate on a product and improve its performance to remain competitive and solutions to be one step ahead:
- 14 innovative concepts after workshop (7 at initiation);
- 10 concepts shall be refined, including 5 that are highly promising;
- Gap with competitor have been fulfilled before call was ended, and innovative solution allow to step ahead at the cost of an increase in business risks.