How to identify new feasible ideas that allow a aerospace company to remain competitive, even to become one step ahead, in a call for proposal?
Here are the 3 main phases that we followed:
1.
Define product structure and axis of performances to identify areas of lack of performance to structure workshop.
2.
Coach core team for workshop animation and workshop members’ initial briefing & co-animate workshop to ensure collaborative intelligence approach to operate workshop and leverage added value of results.
3.
Define development plan to macroscopically investigate ideated solutions and confirm their potential.
CREATED VALUE
A collaborative & creative team mindset to ideate on a product and improve its performance to remain competitive and solutions to be one step ahead:
- 14 innovative concepts after workshop (7 at initiation);
- 10 concepts shall be refined, including 5 that are highly promising;
- Gap with competitor have been fulfilled before call was ended, and innovative solution allow to step ahead for the cost of an increase in business risks.